{"product_id":"elevating-the-school-library-building-positive-perceptions-through-brand-behavior","title":"Elevating the School Library: Building Positive Perceptions Through Brand Behavior","description":"\u003cp\u003e Branding isn't just for companies and celebrities. Your school library is a brand too, and this book will show you how powerful the concept of branding can be. You will learn how to use it as a tool for articulating the value and importance of the school library while also better defining and delineating to stakeholders who school librarians are and why having a school librarian matters. Complete with a list of guiding questions at the end of each chapter to help you put its concepts into practice, this book \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e includes templates, checklists, and worksheets to assist you in undertaking school library branding, a rebrand, or a brand rehabilitation; \u003c\/li\u003e\n\u003cli\u003e offers concrete guidance and techniques for engaging effectively with your community by creating a strategic communications plan; \u003c\/li\u003e\n\u003cli\u003e walks you through incorporating the use of data and community demographics analysis to improve your practice and thus increase positive perceptions of the impact of your work; \u003c\/li\u003e\n\u003cli\u003e shows how to use existing AASL personas as well as how to develop additional learner personas (such as trauma-sensitive, special groups and non-users) through a brand audit; \u003c\/li\u003e\n\u003cli\u003e presents a focused exploration of brand behavior, emphasizing the impact, influence, and integrity of brand credibility; \u003c\/li\u003e\n\u003cli\u003e analyzes the work of Jim Collins (\u003ci\u003eGood to Great\u003c\/i\u003e), John Kotter (\u003ci\u003eOur Iceberg is Melting\u003c\/i\u003e), and others to shed light on the importance of the \"business\" aspects of the school library; and \u003c\/li\u003e\n\u003cli\u003e spotlights successful and unsuccessful examples of branding from the realm of both business and libraries, connecting them to the AASL Standards. \u003c\/li\u003e\n\u003c\/ul\u003e\r","brand":"Susan D. Ballard, Sara Kelly Johns","offers":[{"title":"Paperback","offer_id":44443368554732,"sku":"9780838938706","price":83.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9780838938706.jpg?v=1708842641","url":"https:\/\/intl.allstora.com\/products\/elevating-the-school-library-building-positive-perceptions-through-brand-behavior","provider":"Allstora","version":"1.0","type":"link"}