{"product_id":"digital-marketing-strategy-an-integrated-approach-to-online-marketing-1","title":"Digital Marketing Strategy: An Integrated Approach to Online Marketing","description":"\u003cp\u003e\u003cb\u003eReady to develop and implement a digital marketing strategy that elevates your career?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eDigital Marketing Strategy\u003c\/i\u003e\u003c\/b\u003e is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert \u003cb\u003eSimon Kingsnorth\u003c\/b\u003e, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact. \u003cp\u003e\u003c\/p\u003eYou'll learn how to: \u003cbr\u003e- Develop a strategic digital marketing plan using proven frameworks\u003cbr\u003e- Implement AI-driven tools to enhance campaign efficiency\u003cbr\u003e- Optimize marketing performance with data-backed decision making\u003cbr\u003e- Build career credibility through advanced digital marketing skills\u003cbr\u003e\u003cb\u003e- New to this edition\u003c\/b\u003e: Use AI to build a strategy, the metaverse, Web3 and NFTs, plus updates to data points, platform features and real-world examples \u003cp\u003e\u003c\/p\u003eWith comprehensive chapters and supportive online resources, this guide equips you to navigate emerging digital trends while driving tangible results in your organization and career. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eThemes include: \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003e Digital marketing strategy, AI integration and marketing automation, Practical frameworks and tools, Career development and impact, Real-world case studies\u003c\/i\u003e","brand":"Simon Kingsnorth","offers":[{"title":"Paperback","offer_id":47285452112108,"sku":"9781398622067","price":59.49,"currency_code":"USD","in_stock":true},{"title":"Hardcover","offer_id":47285452144876,"sku":"9781398622074","price":97.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781398622067.jpg?v=1770407839","url":"https:\/\/intl.allstora.com\/products\/digital-marketing-strategy-an-integrated-approach-to-online-marketing-1","provider":"Allstora","version":"1.0","type":"link"}