{"product_id":"crystallizing-public-opinion-4","title":"Crystallizing Public Opinion","description":"In \u003ci\u003eCrystallizing Public Opinion\u003c\/i\u003e, Edward Bernays helped to create the fundamental concepts of public relations. Topics he discusses include: \u003cbr\u003e- The roles of a public relations counsel and their importance to organizations.\u003cbr\u003e- Herd mentality, how people's reasons for doing things is not always rational and how to use these factors to your benefit.\u003cbr\u003e- Identifying the best time and medium to communicate with certain groups of people.\u003cbr\u003e- How to determine what information to deliver.","brand":"Edward Bernays","offers":[{"title":"Paperback","offer_id":47353379389676,"sku":"9781684222360","price":12.83,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781684222360_1fdc561f-f84e-49ff-a233-2029ba55fa50.jpg?v=1772584142","url":"https:\/\/intl.allstora.com\/products\/crystallizing-public-opinion-4","provider":"Allstora","version":"1.0","type":"link"}