{"product_id":"content-chemistry-6th-edition-the-illustrated-handbook-for-content-marketing-a-practical-guide-to-digital-marketing-strategy-seo-social-media-e","title":"Content Chemistry, 6th Edition:: The Illustrated Handbook for Content Marketing (a Practical Guide to Digital Marketing Strategy, Seo, Social Media, E","description":"\" The most practical book ever written about modern digital marketing\" - Jay Baer. The result of thousands of conversations about web marketing with hundreds of companies, this illustrated handbook is a compilation of the most effective advice about... - Practical approaches to search engine optimization, social media, and email marketing - The social, analytical, and creative aspects of modern marketing - The theory and practice behind content marketing - Analytics tips for ongoing marketing optimization and improvements This 6th edition has been updated to reflect new technologies and marketing trends. \"Andy Crestodina is our go-to person for all things content marketing. In Content Chemistry, Andy teaches you exactly what you need to know.\" -- Adam Franklin \u0026amp; Toby Jenkins, authors, Web Marketing That Works \"I consider myself pretty savvy when it comes to content marketing, but Andy Crestodina proved me wrong. Not only did I learn a ton from reading Content Chemistry, it sits on my desk and I refer back to it nearly daily. It's required reading for everyone who works for Arment Dietrich.\" -- Gini Dietrich, CEO, Arment Dietrich, author, Spin Sucks\r","brand":"Andy Crestodina","offers":[{"title":"Paperback","offer_id":44442933428460,"sku":"9781732046580","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781732046580.jpg?v=1708841011","url":"https:\/\/intl.allstora.com\/products\/content-chemistry-6th-edition-the-illustrated-handbook-for-content-marketing-a-practical-guide-to-digital-marketing-strategy-seo-social-media-e","provider":"Allstora","version":"1.0","type":"link"}