{"product_id":"california-crazy-american-pop-architecture-45th-ed","title":"California Crazy. American Pop Architecture. 45th Ed.","description":"\u003cp\u003eAt the dawn of the automobile age, Americans' predilection for wanderlust prompted a \u003cstrong\u003enew wave of inventive entrepreneurs\u003c\/strong\u003e to cater to this new mode of transportation. Starting in the 1920s, \u003cstrong\u003eattention-grabbing buildings\u003c\/strong\u003e began to appear that would draw in passing drivers for snacks, provisions, souvenirs, or a quick meal. The architectural establishment of the day dismissed these roadside buildings as \"monstrosities\".\u003cbr\u003e\u003cbr\u003e Yet, they flourished, especially along America's Sunbelt, and in particular, in Southern California, as proprietors \u003cstrong\u003eindulged their creative impulses\u003c\/strong\u003e in the form of giant, eccentric constructions -- from owls, dolls, pigs, and ships, to coffee pots and fruit. Their symbolic intent was guileless, yet they were marginalized by history. But, over the past 40 years, California's architectural anomalies have regained their integrity, and are now being celebrated in this freshly revised compendium of buildings, \u003cem\u003eCalifornia Craz\u003c\/em\u003ey.\u003cbr\u003e\u003cbr\u003e Brimming with the\u003cstrong\u003e best examples of this architectural genre\u003c\/strong\u003e, \u003cem\u003eCalifornia Crazy\u003c\/em\u003e includes essays exploring the influences that fostered the nascent architectural movement, as well as identifying the \u003cstrong\u003eunconventional landscapes and attitudes found on Los Angeles and Hollywood roadsides\u003c\/strong\u003e which allowed these buildings to flourish in profusion.\u003cbr\u003e\u003cbr\u003e In addition, \u003cem\u003eCalifornia Crazy\u003c\/em\u003e features \u003cstrong\u003eDavid Gebhard's definitive essay\u003c\/strong\u003e, which defined this vernacular movement almost forty years ago. The \u003cem\u003eCalifornia Crazy\u003c\/em\u003e concept is expanded to include domestic architecture, eccentric signage, and the automobile as a fanciful object.\u003c\/p\u003e","brand":"Jim Heimann","offers":[{"title":"Hardcover","offer_id":47289429852396,"sku":"9783754400180","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9783754400180.jpg?v=1770595907","url":"https:\/\/intl.allstora.com\/products\/california-crazy-american-pop-architecture-45th-ed","provider":"Allstora","version":"1.0","type":"link"}