{"product_id":"brand-new-world-define-the-role-of-your-brand-to-create-a-bold-future","title":"Brand New World: Define the Role of Your Brand to Create a Bold Future","description":"\u003cp\u003e\u003cstrong\u003eBrand New World \u003c\/strong\u003eequips next-generation CEOs and CMOs to embrace creative thinking, feel confident in making impactful billion-dollar choices, and harness the power of their brand and leadership teams to create a bold future.\u003c\/p\u003e\u003cp\u003eHumanity faces complex global challenges. People around the world want to make progress towards a better life, community, and world and they expect brands to play a role in creating this bold future. \u003cstrong\u003eBrand New World \u003c\/strong\u003eis a clarion call to recognise that it's no longer enough for leaders of powerful brands to be motivated only by financial growth.\u003c\/p\u003e\u003cp\u003eThe biggest brands have the resources to bring people with shared vision and values together and to mobilise change through their voice on a scale large enough to make a difference. CEOs and CMOs hold the keys to creating a better world but they face significant barriers to leveraging the power of brands to supercharge humanity's progress.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eBrand New World \u003c\/strong\u003eexplains how to: \u003c\/p\u003e\u003cp\u003e- Develop a brand vision and strategy which articulates the brand's role in creating a bold future.\u003c\/p\u003e\u003cp\u003e- Align resources to create measurable value for all stakeholders beyond financial growth.\u003c\/p\u003e\u003cp\u003e- Encourage next-generation leaders to make choices about how they lead your brand.\u003c\/p\u003e","brand":"Sarah J Kay","offers":[{"title":"Paperback","offer_id":47286198599916,"sku":"9781737246909","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781737246909.jpg?v=1770439202","url":"https:\/\/intl.allstora.com\/products\/brand-new-world-define-the-role-of-your-brand-to-create-a-bold-future","provider":"Allstora","version":"1.0","type":"link"}