{"product_id":"beyond-disruption-innovate-and-achieve-growth-without-displacing-industries-companies-or-jobs","title":"Beyond Disruption: Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eDisruption dominates innovation theory and practice. But disruption, for all its power, is destructive--displacing jobs, companies, and even entire industries. Are we missing an alternative approach to innovation and growth?\u003c\/p\u003e\u003cp\u003eWith three decades of research, the #1 global bestselling authors of \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e, W. Chan Kim and Renée Mauborgne, reveal another way to innovate and grow. Just as \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e redefined the essence of strategy as creating not competing, \u003ci\u003eBeyond Disruption\u003c\/i\u003e redefines and expands the existing view of innovation by introducing a new approach, \u003ci\u003enondisruptive creation\u003c\/i\u003e, that is free from the destructive displacement that happens when innovators set out to disrupt.\u003c\/p\u003e\u003cp\u003eKim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this new approach to innovation allows companies to grow while also being a force for good. With examples that reach across all sectors of the economy and a practical framework for guiding innovation efforts, this book shows: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy nondisruptive creation matters to all of us and why it is likely to become even more important in the future\u003c\/li\u003e\n\u003cli\u003eHow it complements disruption and how you can identify and execute on nondisruptive opportunities\u003c\/li\u003e\n\u003cli\u003eHow companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA practical guide for driving innovation and growth, the rich research behind the book, coupled with its frame-breaking message, make it the must-read book for the next generation of innovators.\u003c\/p\u003e\r","brand":"W. Chan Kim, Renée A. Mauborgne","offers":[{"title":"Hardcover","offer_id":44440710414572,"sku":"9781647821326","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781647821326.jpg?v=1708832586","url":"https:\/\/intl.allstora.com\/products\/beyond-disruption-innovate-and-achieve-growth-without-displacing-industries-companies-or-jobs","provider":"Allstora","version":"1.0","type":"link"}