{"product_id":"becoming-legend-the-billion-dollar-blueprint-to-be-a-whale-in-a-sea-of-sharks","title":"Becoming Legend: The Billion-Dollar Blueprint to Be a Whale in a Sea of Sharks","description":"\u003cb\u003eA young entrepreneur's blueprint for taking the right risks, scaling to new heights, and building a legendary brand.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"I love it when my fellow rap comrades diversify their portfolio with books of information and knowledge.\"--Snoop Dogg\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eArmed with only his hustle and an otherworldly instinct for marketing and branding, Berner, the co-founder and CEO of the world-conquering legal cannabis company Cookies, had the vision to see that cannabis was swiftly moving from the street corner to the corporate office and was able to make moves worthy of a chess grandmaster to launch the first dominant brand. \u003cp\u003e\u003c\/p\u003eBerner has grown Cookies into a billion-dollar mainstream company with more than seventy stores across the country and the world, added a sought-after streetwear side-brand, and gained millions of fans eagerly awaiting his next move. While building Cookies into the empire it is today, Berner took notes from everywhere: a strong sense of identity from the best streetwear brands, frequent collaborations from the music industry, and rapid expansion from Silicon Valley. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eBecoming Legend\u003c\/i\u003e, Berner pulls back the curtain on his incredible rise to success while bringing to light how he did it and how you can too, including: \u003cp\u003e\u003c\/p\u003e- \u003cb\u003eIt Starts with a Vision: \u003c\/b\u003e Potential is everywhere. Recognize opportunities and don't be afraid to think big.\u003cbr\u003e- \u003cb\u003eAccess Is Everything: \u003c\/b\u003e Your network is your net worth. Learn how to leverage and increase your access to impactful people. \u003cbr\u003e- \u003cb\u003eBecome Timeless: \u003c\/b\u003e Creating an identity is crucial in brand-building, whether it be you or your logo.\u003cbr\u003e- \u003cb\u003ePut Your Fingerprints on Everything: \u003c\/b\u003e If you let people speak for you or represent your vision, a great idea may never blossom. \u003cbr\u003e- \u003cb\u003eNever Be Afraid to Throw Back Whales: \u003c\/b\u003e Learn to trust your gut. Not all money is good money. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eBecoming Legend\u003c\/i\u003e is the instruction manual for all aspiring entrepreneurs to not just get rich but leave a legacy.","brand":"Berner","offers":[{"title":"Hardcover","offer_id":47289291735276,"sku":"9780593736647","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9780593736647.jpg?v=1770590968","url":"https:\/\/intl.allstora.com\/products\/becoming-legend-the-billion-dollar-blueprint-to-be-a-whale-in-a-sea-of-sharks","provider":"Allstora","version":"1.0","type":"link"}