{"product_id":"battle-for-the-bird-jack-dorsey-elon-musk-and-the-44-billion-fight-for-twitters-soul","title":"Battle for the Bird: Jack Dorsey, Elon Musk, and the $44 Billion Fight for Twitter's Soul","description":"\u003cb\u003eAn expertly reported investigation into Twitter's messy corporate history--including Elon Musk's takeover in 2022, its outsized cultural impact, and its significant role in shaping how the world gets its news. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eBloomberg journalist Kurt Wagner takes you inside Twitter's everchanging headquarters, charting its rise from flippant 140-character posts to one of the world's most consequential tech companies. From Jack Dorsey's triumphant return as CEO in 2015 to the rise and fall of @RealDonaldTrump to the contentious $44 billion sale to Elon Musk, \u003ci\u003eBattle for the Bird\u003c\/i\u003e exposes the messy reality and relentless challenges that come with building a global social network. With enthralling minute-by-minute accounts of Musk's controversial takeover from insider employees, \u003ci\u003eBattle for the Bird \u003c\/i\u003eexposes the real-world impact of the South African billionaire's new role as owner, and employees' growing horror as Dorsey's idealistic promises (and the \"Twitter\" name) go up in flames before their eyes. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eBattle for the Bird \u003c\/i\u003eis the definite, objective, and substantive account of the fight over the world's most influential social media platform. Now, for the first time--through deeply sourced, exclusive interviews--you will discover how the visionary promises of one iconoclast gave way to the darker, yet-to-be-defined motives of another, upending the virtual status quo and impacting the flow of news and information to the masses.\r","brand":"Kurt Wagner","offers":[{"title":"Hardcover","offer_id":44442521895148,"sku":"9781668017357","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781668017357.jpg?v=1709487242","url":"https:\/\/intl.allstora.com\/products\/battle-for-the-bird-jack-dorsey-elon-musk-and-the-44-billion-fight-for-twitters-soul","provider":"Allstora","version":"1.0","type":"link"}