{"product_id":"bag-man-the-story-behind-the-improbable-rise-of-coach","title":"Bag Man: The Story Behind the Improbable Rise of Coach","description":"\u003cp\u003e\u003cb\u003eThe longtime CEO of Coach shares stories and strategies behind the company's stunning growth from a $6 million business to a $5 billion global brand.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eLew Frankfort knew nothing about fashion when he became assistant to the founder of Coach. By the time he left, Frankfort had spent 29 years as CEO, growing Coach from a scrappy maker of leather bags with a small cult following to a beloved lifestyle brand. Along the way, Coach created a new market segment--accessible luxury--that redefined an industry. In \u003ci\u003eBag Man\u003c\/i\u003e, Frankfort explains how the son of a Bronx policeman, after working in city government, built a business that challenged conventions, grew it 1000%, and became recognized as one of the world's best CEOs.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBag Man\u003c\/i\u003e offers lessons from both achievements and missteps as Coach reinvented itself over decades. Throughout, Frankfort considers a more personal aspect of leadership--how the double-edged sword of fear and drive can lead to success but also take a toll. He shares his struggles with a haunting fear of failure, including how it drove an obsession with consumer insights that made Coach unique in the industry.\u003c\/p\u003e\u003cp\u003eSumming up Coach's philosophy in three words--\"magic plus logic\"--\u003ci\u003eBag Man\u003c\/i\u003e shows how blending creativity and data-driven discipline can produce sustainable, profitable growth, helping to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDesign and market products people love\u003c\/li\u003e\n\u003cli\u003eBuild a roster of talent and a performance-driven culture\u003c\/li\u003e\n\u003cli\u003eDrive strategies that pair a brand's unique value with the right market opportunities\u003c\/li\u003e\n\u003cli\u003eScale the business to achieve next-level organic growth\u003c\/li\u003e\n\u003cli\u003eOperate as a respected public company\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA riveting, candid business memoir, \u003ci\u003eBag Man\u003c\/i\u003e traces an extraordinary leadership journey that built a legacy brand.\u003c\/p\u003e","brand":"Lew Frankfort","offers":[{"title":"Hardcover","offer_id":47288378032364,"sku":"9798892790727","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9798892790727.jpg?v=1770546517","url":"https:\/\/intl.allstora.com\/products\/bag-man-the-story-behind-the-improbable-rise-of-coach","provider":"Allstora","version":"1.0","type":"link"}