{"product_id":"apple-the-first-50-years","title":"Apple: The First 50 Years","description":"\u003cb\u003eIn time for Apple's 50th anniversary, CBS \u003ci\u003eSunday Morning\u003c\/i\u003e correspondent David Pogue tells the iconic company's entire life story: how it was born, nearly died, was born again under Steve Jobs, and became, under CEO Tim Cook, the most valuable company in the world. The book features full-color photos, new facts that correct the record and illuminate its subversive culture, and fresh interviews with the legendary figures who shaped Apple into what it is today.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eOn April 1, 1976, two scruffy twentysomethings, both named Steve, founded a startup. Their goal: To bring the revolutionary power of computers to everyone. \u003cp\u003e\u003c\/p\u003e Over the next five decades, Apple reshaped the technology and cultural landscapes, introducing the public to breakthroughs like the mouse, laser printing, CD-ROM, WiFi, digital video, home networking, touchscreen phones, and tablets. Jobs's obsessive eye for detail set the stage for products--Mac, iMac, iPod, iTunes, iPhone, iPad, AirPods, Apple Watch--that married advanced technology with beauty, simplicity, and fine design. \u003cp\u003e\u003c\/p\u003e Deeply researched and lavishly illustrated, \u003ci\u003eApple: The First 50 Years\u003c\/i\u003e includes new interviews with 150 key people who made the journey, including Steve Wozniak, John Sculley, Jony Ive, and many current designers, engineers, and executives. The book busts long-held myths; goes backstage for both the titanic successes (450 million iPods, 700 million iPads, 2.2 billion iPhones) and the instructive failures (Lisa, Apple III, MobileMe); and assesses the forces that challenge Apple's dominance as it enters its second half century. \u003cp\u003e\u003c\/p\u003e Bursting with tales of frenetic all-nighters, engineering genius, and creative rebellion, this book is a true testament to Apple's unique and innovative vision, and a must read for anyone whose life Apple has touched.","brand":"David Pogue","offers":[{"title":"Hardcover","offer_id":47289834766572,"sku":"9781982134594","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9781982134594.jpg?v=1770602728","url":"https:\/\/intl.allstora.com\/products\/apple-the-first-50-years","provider":"Allstora","version":"1.0","type":"link"}