{"product_id":"ai-powered-content-marketing-and-seo-impact-risks-and-strategies-for-brands","title":"AI-Powered Content Marketing and SEO: Impact, Risks, and Strategies for Brands","description":"\u003cp\u003eDiscover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands. \u003c\/p\u003e \u003cp\u003e\u003ci\u003eAI-Powered Content Marketing and SEO\u003c\/i\u003e is a must-read to build brand authority, optimize search visibility, and win customers. Packed with actionable insights, this book fills a critical gap for marketing teams and business leaders in today's AI-driven world.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003eKey Topics Covered: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eRevolutionary Impact: \u003c\/strong\u003e Understand the transformative effects of AI on digital marketing and customer experiences, and why it's crucial for executives and employees to adapt\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eAI-Optimized Content: \u003c\/strong\u003e Learn to balance AI-generated content with human creativity to maintain brand trust, meet Google's EEAT standards, and navigate evolving search algorithms\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eAuthenticity and Authority\u003c\/b\u003e: Explore frameworks for using AI responsibly to create content that builds brand authority without compromising it\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eEthical \u0026amp; Legal Issues: \u003c\/strong\u003e Stay ahead of AI risks by addressing critical challenges with proactive policies\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eAI, Analytics, and Human Insight: \u003c\/strong\u003eLearn how privacy rules, zero-click searches, and generative AI are making metrics like impressions and CTR unreliable, pushing analytics practices to adapt\u003c\/li\u003e \u003c\/ul\u003e","brand":"Jenny Halasz, Catherine Seda","offers":[{"title":"Paperback","offer_id":47477463417068,"sku":"9780135478226","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0684\/1791\/3068\/files\/9780135478226.jpg?v=1775526437","url":"https:\/\/intl.allstora.com\/products\/ai-powered-content-marketing-and-seo-impact-risks-and-strategies-for-brands","provider":"Allstora","version":"1.0","type":"link"}